The client relationship lives in someone’s head. When they leave, it walks out the door with them.
Nynch gives your agency a shared relationship intelligence layer so account knowledge doesn’t disappear when people move on, and at-risk clients get spotted weeks before they churn.
AI changed what production costs.
It didn’t change what wins clients
- ✕ Clients using AI tools to do work themselves
- ✕ More project work, fewer retainers
- ✕ More stakeholders to manage per account
- ✕ Higher expectations, tighter timelines
- ✓ Trust, context, and relationship history
- ✓ Turning relationships into visible value
- ✓ Proactive strategic guidance
- ✓ Being reliably responsive
Generic sales tools weren’t built
for how agencies work
- • A linear sales funnel with clear stages
- • One buyer per opportunity
- • Clear separation between sales and delivery
- • Opportunities that land and stay won
- • Same people sell, deliver, and retain clients
- • Accounts move between project and retainer
- • Multiple stakeholders with shifting influence
- • Relationships carry across roles and companies
Generic tools record “Opportunity: Retainer – £X / month.” They don't record: “This CMO cares deeply about internal politics. She championed us over procurement's objections. Her EA screens all unsolicited outreach. She responds to voice notes, not emails. She's interviewing for a board seat at Axiom - which is exactly the kind of company we should be in.”
How Nynch works for small agencies
Four capabilities built for agencies managing client portfolios, stakeholder complexity, and relationship-led revenue growth.
One relationship hub for each client
Every email, note, decision, stakeholder, and opportunity for a client in a single view. No more switching between email, Slack, and spreadsheets to piece together what happened six months ago.
Stakeholder maps that don’t live in someone’s head
When the account manager leaves, the client relationship shouldn't go with them. Map every sponsor, buyer, day-to-day contact, and blocker across your accounts so the knowledge stays with the team, not the individual.
Retainers, projects, and expansions in one view
Define your service offerings with pricing tiers. Track retainers alongside project work. Nynch flags renewal risks and expansion opportunities before the client has made up their mind.
Proposals that reflect the actual conversation
When it’s time to write a proposal, Nynch already knows what the client said, what they’ve bought before, and how similar accounts responded. The draft pulls from your service catalog and from the conversation. You review and send.
Includes: market research, brand positioning, content localisation, monthly reporting
The accounts you can’t afford to lose
are the ones you watch least
Account health tracking
Relationship Decay happens slowly, then suddenly. Nynch tracks engagement patterns across every stakeholder in an account and surfaces the warning signs before the client has started looking at your competitors.
- ✓ Contact frequency monitoring across all stakeholders
- ✓ Open opportunity tracking and revenue visibility
- ✓ Renewal countdown with engagement context
- ✓ At-risk alerts when key contacts go quiet
Your alumni network is an asset
Past clients change jobs, start companies, and recommend agencies to their new teams. Nynch tracks where they’ve moved so you know when a past client resurfaced somewhere new and is worth reaching out to.
- ✓ Job change notifications for key contacts
- ✓ Past clients surfacing at new companies
- ✓ Signals from dormant relationships worth reviving
- ✓ Reconnection context so the first message lands well
Nynch for agencies, answered
How is Nynch different from a project management tool like Asana or Monday?
Project management tools track delivery. Nynch tracks relationships and revenue. It’s for the account management and business development side of your agency: who to follow up with, which clients are at risk of churning, where expansion is hiding, and how to turn a satisfied client into a referral source.
Can Nynch track relationships across multiple client accounts at once?
Yes. Each client account has its own relationship map, stakeholder tracking, and engagement history. Your team sees all of it in one view. You can spot which client relationships are cooling, which accounts have expansion potential, and which team members are carrying the most relationship load.
How does Nynch help with client retention specifically?
Nynch’s Heartbeat System tracks engagement patterns with every client contact. When a key stakeholder goes quiet, response times drop, or a renewal is approaching without clear champion engagement, it flags the risk before it becomes a churn event. Agencies typically spot at-risk accounts weeks earlier than they would with a passive tool.
What size agency is Nynch best for?
Nynch is built for 5 to 50 person agencies where relationships are the competitive advantage and every client account matters. At this size, you’re too large to manage client relationships from memory and too small to justify an enterprise implementation. Nynch is purpose-built for this gap.
Does Nynch work alongside our existing tools?
Yes. Nynch integrates with Gmail, Outlook, Google Calendar, Slack, HubSpot, LinkedIn, Zoom, Fireflies, Fathom, Telegram, and 20+ other tools. It adds relationship intelligence on top of your existing stack. You don’t have to replace anything to get started.
Your next client is already
in your network
AI made production cheaper. Relationships are the moat. Nynch helps you build, track, and protect the client relationships that keep your agency winning.