The same problem,
two hundred times over
After a decade working with consultancies on business growth, the failure pattern was always the same: brilliant professionals losing revenue to disorganisation, not competition.
Why Nynch Exists
Every tool that consultants tried was built for sales teams doing volume outreach. None of them were built for people who win through relationships and trust. That gap was the reason Nynch exists.
The problem I kept seeing
I spent a decade working on business growth with consultancies and fractional executives. Before that, I ran a productised consulting business for SaaS and enterprise tech companies.
The same pattern appeared everywhere. A warm contact who went cold because no one followed up. An expansion signal buried in last month’s emails. A commitment that got lost between a meeting and a Tuesday afternoon. The professionals losing these opportunities weren’t bad at their work. They were using tools built for someone else.
So I built a new category. Relationship-Led Growth. Nynch reads your conversations, surfaces the signals, and tracks every commitment. Built for how consultants actually win, not how sales teams think they should.
What drives every decision
Say what you’ll do
Not a value we put on a wall. Public roadmap, tracked promises, honest timelines. If we miss a deadline, you’ll know before you have to ask.
Built with practitioners
Every feature was shaped by conversations with the people using it. Solo consultants, boutique firms, fractionals. Not designed in isolation and shipped to market.
Question the defaults
“That’s how it’s always been done” isn’t a reason. Nynch exists because someone asked whether the assumptions behind 40 years of sales software were actually correct for professionals who win through trust.
Relationships over transactions
Built for long-term value, not quarterly numbers. The metrics that matter aren’t win rates. They’re trust, follow-through, and the strength of your connections over time.
About Nynch - answered
Who built Nynch and why?
Nynch was built by Peter O’Donoghue, a business development specialist who spent over a decade working with consultancies on growth. The same problem appeared everywhere: brilliant professionals losing revenue to forgotten follow-ups, missed signals, and commitments buried in email threads. Every tool they tried was built for sales teams doing volume outreach. So he built a different category from scratch.
What problem does Nynch solve?
Most consultants and fractional executives lose opportunities not to better competition, but to disorganisation. A follow-up forgotten. A warm contact who went cold. A commitment buried in an email thread. Nynch replaces passive tools with an active system that monitors your relationships continuously and tells you what to do next.
Is Nynch suitable for one-person consultancies?
Yes. Nynch is built for independent operators and small teams. No minimum user count. Solo consultants use Nynch to track every relationship, commitment, and opportunity so they can focus on delivery without losing business in the background.
Where is Nynch based?
Nynch is headquartered in Wales, UK, with users across the UK, US, Australia, and Europe.
How is Nynch different from traditional sales tools?
Traditional sales tools are passive databases. They store what you put in and wait for you to come back. Nynch is an active system. It reads your emails, monitors your network, tracks your commitments, and surfaces the actions that matter most today. You don’t feed it. It works while you’re working.